Agentic video creation platform for every team.
Harp AI is an agent for motion designers, built by Naamya Studios. It reads a client's site, builds the brand kit, writes the script, boards it and cuts the animatic, then hands you a finished SaaS motion-graphic ad with the After Effects project behind it.
Built on the process Naamya Studios uses for its own SaaS motion videos.
Run a sample project
Step through a 30-second ad, using Naamya Studios as the client. Approve at each marked gate, or ask for changes, exactly as your client would.
Start from the client's website
Harp reads the site to learn the brand before asking the client anything.
Why most SaaS ads don't convert
Naamya Studios hears the same three problems from SaaS founders. Harp is built to fix them at the source: the brief, the script and the client sign-off.
Ad creatives look polished but don't move the pipeline.
Harp starts every script from the client's audience, pain points and USP, not from a style reference.Users leave because the product is hard to understand.
Hook, demo and solution structures put the product's value on screen in the first seconds.Agencies come back with brand videos, not results.
Four approval gates keep the client steering, so the final cut is the ad they asked for.Nothing moves forward without a yes
Harp does the groundwork fast, then stops at four gates. Your client approves each one before the next stage begins, so no one meets a surprise at the final render.
Brand kit
Colors and fonts, pulled from the client's website and sent for approval first.
Once approved, every later frame uses them.
Script
Built from the client's audience, pain points, USP, reviews and references. It fixes duration, voice-over, on-screen text, visual style, layout, pace, tone and flow.
Once approved, the story is locked.
Storyboard
Frame by frame, with transitions and timings, drawn from the approved script.
Once approved, the visuals are locked.
Animatic
A timed preview of the storyboard, so the client sees pace and rhythm before any final animation.
Once approved, Harp builds the final video.
A finished ad and a project you can open
Harp doesn't stop at a video file. You get the source, so the last mile of craft stays in your hands.
An After Effects project
The final animation is delivered as an editable After Effects project, built from the approved brand kit and storyboard.
The finished motion-graphic video
A rendered ad, ready to review with the client.
The brand kit
Colors and fonts, extracted from the client's site and approved before anything else.
Script and storyboard
Every stage is saved as a file, so you can pause a project and pick it up later.
The animatic
A timed preview that shows pace and flow before final animation starts.
It asks what a good producer asks
Harp follows the same intake Naamya Studios runs on every project: a five-minute conversation, then a script that keeps every answer in it.
The client intake
After the brand kit is approved, Harp asks four questions, then asks for any reference videos or images. If there are none, it offers directions to choose from.
- Who do you target?
- What pain points do you solve?
- What is your USP?
- Do you have customer reviews?
The script locks in eight things
Before storyboarding starts, the script settles everything a motion designer needs to know.
Pick a video structure
Harp offers proven structures for SaaS ads. The client picks one and names the topic.
From the studio that makes SaaS motion videos
We think in revenue. We script in psychology. Harp puts that process in your hands.
- Your client stays in the loopApproval gates replace long email threads and late-stage rework.
- Context carries forwardBrand kit, audience, USP, reviews, references and structure feed every later stage, so nothing gets lost between steps.
- You can open the sourceThe After Effects project is yours to refine, extend and hand off.
- Work resumes where you left itEach stage's output is saved, so a project can pause and continue.
Are you ready to try Harp?
Early access is opening for motion designers and studios. Book a 30-minute call with Naamya Studios to see Harp on one of your own projects.